Sugar is not only a common ingredient – it is an important part of daily life in Pakistan. It is found in tea, sweets, baked goods, and soft drinks, and it forms the sweet basis for many traditions and dishes. But these days, sugar is not just circulating in kitchens – it is also trending in news and on social media across the country. The reason for this is a sudden and sharp increase in price, which is causing concern in households and businesses.
In the past few weeks, the price of sugar in Pakistan has increased from Rs 140 to some areas reaching up to Rs 190 per kilogram. This increase not only has implications for consumers but also sparks debate on inflation, hoarding, and government policy. The situation became more tense when it was revealed that sugar had been exported earlier this year despite internal demand, leading to a shortage. In response, the government has approved the import of a large quantity of both raw and refined sugar in an effort to stabilize the market.
The uncertain price has exerted pressure on families and businesses that are heavily dependent on sugar every day. Confectionery shops, restaurants, tea stalls, and even small grocers are struggling. Meanwhile, consumers are reducing their sugar consumption or looking for alternatives as their budgets shrink.
The situation is deteriorating due to seasonal demands. Traditionally, during Ramadan and other festive seasons, there is an increase in sugar consumption for the preparation of sweets, beverages, and specific dishes. When supply does not meet this demand, prices rise sharply. Allegations of hoarding by some suppliers and distributors have also come into public debate, where many have strongly demanded government oversight and action.
News of large-scale sugar imports from Pakistan in the international market has impacted global sugar futures, which have recently started to rise again. However, for Pakistan, the focus now is to ensure that the incoming imports reach the market effectively and that intermediaries do not take advantage of the situation to gain extra profits.
In Pakistan, sugar is essentially a basic necessity, and its price has a direct impact on millions of people. The current situation has put it at the top of the headlines filling kitchen cupboards. As imports begin, people hope for some relief, but until then, sugar will remain a hot topic throughout the country – for the wrong reasons.
