Bryan Johnson has captured the public’s attention with his extremely rigorous ‘Blueprint project’, which aims to reverse the aging process. This includes a large number of experiments, diet, light therapy, supplements, and a surprising annual budget of £1.6 million (approximately $2 million). When he recently started hyperbaric oxygen therapy—90 days, 60 sessions, each session lasting 90 minutes—amazing reports surfaced in the media: a 300% increase in blood vessel growth, a massive increase in the amount of healthy gut bacteria, a reduction in Alzheimer’s biomarkers, youthful-looking skin, and the condition of his telomere markers resembling that of a 10-year-old child. This experiment has generated as much interest as skepticism in the UK media. His participation, such as his recent attendance at the Founders’ Longevity Forum in London.
A vision of a Silicon Valley technocrat who has primarily informed the world about ‘overcoming death’, which includes AI-based longevity algorithms, morning light therapy, plasma exchanges with his teenage son, and even the use of Botox on his penis for health, generates intriguing headlines. British audiences are captivated by stories of extreme biohacking: it’s a mix of awe, disbelief, humor, and desire. On one hand, his story intertwines with the public obsession with wellness and longevity; on the other hand, many see his routine as a symbol of Silicon Valley’s enhancement culture. For example, the CEO of an AI startup in the UK announced on X that he had stopped using wearable trackers and has silenced Johnson, not realizing that constant self-monitoring is ‘artificial’ and creates anxiety.
What the UK media has goes beyond headlines; it represents their lifestyle. It has become a symbolic face of modern war strategy: a techno-sufi challenging the limits of the body and science. He asks: ‘When wisdom becomes extreme, death in the end is the enemy,’ and this story of man against time resonates in the public imagination at a moment when longevity technology is on the rise. So, why does it resonate currently in the UK? The results of his oxygen therapy, presented as a way to turn back the clock, have been widely reported in various UK media outlets, such as The Times of India (Sindicate), Unilead, The Independent, Hindustan Times, etc., sparking a debate on social media. His presence in London has provided British journalists with front-row access to this spectacle.
