The prices of gold in Pakistan have once again attracted public attention as a significant increase in rates is being observed today. The price of 24-karat gold is approximately 354,800 rupees per tola and approximately 30,419 rupees per gram, with some sources indicating slight differences according to city and traders’ margins. In cities like Karachi, Lahore, and Islamabad, jewellery vendors are reporting a great interest from consumers while gold prices are rising in the first week of July 2025.
The rise in gold prices is not just a local trend but also reflects global developments. Internationally, the price of gold per ounce has increased due to several factors, including geopolitical tensions in different parts of the world, a weak US dollar, and uncertainty regarding the future interest rate policies of the US Federal Reserve. These factors have forced investors to turn to safe havens like gold, which has historically performed well during times of economic instability.
At the local level, the Pakistani Rupee is showing signs of fluctuation again against the US Dollar. A slightly weaker Rupee makes imported goods, including gold, more expensive. Since gold is traded globally in US dollars, any fluctuations in the dollar-Rupee exchange rate directly affect gold prices in Pakistan. Furthermore, domestic inflation and a decrease in purchasing power have made gold a more preferred long-term store of value, whether for personal investment or for safeguarding family wealth.
The current trend is that the behaviour of small and medium investors sees gold as a safe investment compared to an unstable stock market and unreliable real estate conditions. As more and more people seek gold as a form of investment, particularly in the form of bars and digital gold, public curiosity and attention to daily price fluctuations have increased. Social media influencers, financial pages, and news channels have also played a key role in highlighting gold today, with every small movement reported as breaking financial news.
There are also reports of gold smuggling and hoarding in some areas, as people are trying to benefit from future price increases. This has forced regulatory bodies to tighten controls, adding an additional complexity to the gold supply chain in the country. Any disruption in supply generally leads to a price increase in the short term, further increasing the interest of traders and consumers.
